As an entrepreneur, you work around the clock to ensure your business is always on track to propel to the following level. One approach to reliably catch everyone’s eye is to refresh your website as often as possible.
Consumers visit your website and quickly scan the first few items they see on your page. They need to pick up a vibe for what you can offer them. What’s more, it is a brief moment activity that could bring about a potential customer to move away from your website if it is outdated.
In addition, broken links push guests away. Having page content that excludes industry important SEO keywords can bring about web crawlers being not able discover your site.
Here are four reasons you should refresh your outdated website.
1. Rank Higher In Search Results
Search engines continually scour the web looking for top positioning sites that give data on the subjects important to users. Your target audience prompts these searches to happen by entering a keyword or keyword phrase into a search box. That solitary activity sends search bots enthusiastically searching for significant site content that matches that keyword or keyword phrase.
By frequently updating your small business website, you work to guarantee that the page content elements the keyword data that your market portion needs. Each content refresh you make to your website catches the attention of the search engines. They start to visit your site more every now and again than before, taking notice of the relevant content that you offer. Each visit attempts to improve the ranking position you receive on the results pages that customers see.
2. Capture Google’s Attention
Google is a commonly recognized name with regards to searching for data and growing your insight on a specific point of intrigue. Further, the search engine giant knows about its prevalent following. And it works hard to preserve its reputation as being the ‘go-to’ informational source for much of the country. Therefore, Google saves the first few pages of its search result listings for the sites that experience Google’s quality standard.
Frequently updating your small business website captures Google’s attention. What’s more, it brings the search bots in your direction. And you don’t need to engage in elaborate updates every minute, every hour or even every day to catch Google’s eye. Simple content updates are enough to attract the attention of the search engine giant. So, hosting a blog where you publish quality content for your target market audience will work.
3. Lower Bounce Rates
A bounce rate refers to the activity of a new visitor arriving on your website. While they spend a few moments looking at your content, they leaving without taking any action with your company. And having an outdated website serving as the online presence for your company results in higher bounce rates. Plus, search engines treat higher bounce rates poorly by looking the other way. They start looking for other websites that better meet consumer needs. In addition, once a search engine turns against your website, the competition to bring them back is fierce.
When you frequently update your website, you are working to ensure that all of your links are working properly, and the content remains relevant to your target market segment. You can announce a new product line or introduce a new staff member. Now when potential customers arrive at your website, they are finding value in their experience there. Instead of leaving after a few moments, they take the time to learn more about your company and the benefit you provide. It works to reduce your bounce rate numbers, which in turn brings the search engines back for a second look.
4. Become a Trustworthy Authority Figure
It is more likely for consumers to make repeat purchases from companies that they feel they can trust. You probably want to be one of those companies. And keeping your website up-to-date is an excellent way to make that happen. Hence, it is important to share product line announcements with customers. In addition, answer potential client questions about your company. Finally, post regular blog articles on your website because it makes visitors return for more.
It is especially relevant that each content piece serves a dual purpose of keeping your website content fresh. Plus, it works to establish your position of authority within your industry. Furthermore, potential customers begin to come in contact with the content you provide. They start to see you as the only viable option for resolving the issues they face. And they place their trust in you. As a result, they declare brand loyalty to your company.
Therefore, frequently updating your small business website gives potential customers a reason to do business with you. And it works to give loyal customers a reason to stay. This keeps the competition working twice as hard to keep up with you. In conclusion, you become a winner in the fight for customer attention.
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