Have You Tested Your Website’s Mobile-Friendliness Score?

In June 2016, Google announced on the Google Small Business blog that they released a new landing page to test your website’s mobile-friendliness and page speed for desktop and mobile all in one place. This tool makes it easier for small businesses to test their sites, as opposed to going to the specific mobile-friendly testing tool and/or page speed testing … Read More

10 Website Fails Your Business Is Making

A website for your business is no longer a luxury — it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your sales. While there could be numerous reasons why your website isn’t effective, here are 10 of the most common explanations for website fails. This … Read More

4 Step Process to Creating a Search Engine Optimization Strategy

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Below is a … Read More

The Importance of Responsive Web Design For Small Business

As more and more people use tablets and mobile devices to access the web, it’s crucial for small businesses to have a responsive web design. Customers want to visit a website and experience a page that appears to speak directly to their needs. And nothing says “we don’t want your business” like an improperly configured webpage. Internet and access to … Read More

5 Items to Not Go Cheap On When Building a Web Presence

By Barry Carter There are places where going cheap won’t have dire consequences. However, it is best to consider affordable alternatives when developing your web presence. We all love a bargain. As a business owner, there’s nothing wrong with trying to get the most value for your dollar. Those who can minimize unnecessary spending, are the ones who typically succeed … Read More

The Do’s and Don’ts of How to Use Hashtags

Hashtags, once your phone’s pound sign, now have a place on most popular social networks, including Twitter, Facebook, Google+, and Instagram. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect … Read More

How To Set Up Your Facebook Business Page the Right Way

Many business owners or marketers are reluctant to use their real Facebook profile to manage a business page. Some are concerned that they might accidentally post something meant for their personal page on their company page, or they don’t want business notifications mixed with their personal ones. Their solution is often to set up a fake profile which they only … Read More

Five Mistakes Small Businesses Make with Online Presence

All small businesses need to know how to create a consistent online presence. The fact that your business has a website isn’t nearly enough to create an effective web presence and reach potential customers. Often small business owners feel overwhelmed when trying to explore online opportunities. So to help out, here are some of the most common mistakes to avoid … Read More

New Facebook Business Page Layout Rollout: What You Need To Know

facebook new business layout social media kode3 web solutions drive marketing social media

Facebook released a brand new Facebook Business Page layout, and we are surprisingly impressed. If you have been following Facebook’s recent activities you would have noted their various updates for business. Although this update seems to only benefit Facebook Business Pages, it’s something new for users to be happy about too. This year alone, we have been introduced to the … Read More

How to Optimize Your Website Content for Sharing on Social Media

BY BARRY CARTER Social media optimization (SMO) is the kindred cousin of search engine optimization (SEO). It is the practice of optimizing a website, specifically its content, for sharing across social media networks. As social media plays an increasingly integral role in search engine rankings, with likes, follows, and +1s impacting links’ inclusion and hierarchy in searches, SMO and SEO … Read More